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 Home builder, entrepreneur and owner of Lakefield Homes, Greg
Brophey, began working in the construction industry as a summer
job. Greg
found home building so rewarding that he worked
for a number of years for other successful home builders. Greg
knew from the outset that he wanted to build homes, and he realized that to be
competitive in that market he would have to be resourceful and
efficient.
The Benefits of Being Big
After 20 years of operation, Greg Brophey builds a number of homes each
year in the London area. In
addition to Lakefield Homes, Greg owns another home building
company, an excavating company, a concrete pouring company and an insulation company. This branching out into related markets
was an extremely beneficial strategy. With Lakefield Homes'
sister companies headquartered out of the same office, homes
begin on-time, every time. Of course, efficient scheduling is
only one of the many benefits that Lakefield Homes delivers to
its customers. Just as Lakefield Homes insists on an extremely
high standard of quality, so to do the other companies Greg owns
because they all operate under his watchful eye. This means
that as a customer, you can rest easy knowing that the best care
has been taken in every stage of building your house.
 The Ultimate Principle: Customer Satisfaction
Quality and efficient scheduling are certainly important,
however there is a greater principle that Lakefield Homes
embraces:
Customer satisfaction. Lakefield Homes is unique in many ways,
but for a homebuilder in this market, Lakefield Homes offers a
customer experience unlike no other. A particular point of pride
for Lakefield Homes is that they excel at being able to
build large quantities of homes while still providing the small
town feel of one to one communication. Lakefield Homes
customers are listened to. It is so important that during the
process of selling and building a home that the customer
doesn't get lost in the bustle. After all, there would be no
home if there was no customer. This deep understanding of the
importance of great customer service is the key to Lakefield
Homes' success.
Part of this understanding is the recognition that customer
service doesn't start and stop with speaking to the customer. Of
course, customers are always able to call the office and speak
directly with someone who can help them. But beyond the
telephone, even when your mind is on other things, Greg is
watching out for you. Running multiple companies is time
consuming, but although an average work day for Greg is between
12 and 13 hours, he always makes sure that he is on the job
site each and every day to personally ensure that his high
quality standards are being met consistently. This kind of
personal attention is unparalleled in the market. Although Greg
does have to spend some of his day at the office, it is a
point of pride for him that he remain very hands-on. This
approach gives Greg a greater control over every aspect of his
business. He works directly with the people building the houses,
and is aware of the daily work going on in the field.
Excellent Customer Service
 Lakefield Homes employs full-time service people whose job is
to look directly after customers once they've moved into their
new Lakefield Home. If repairs are needed, Lakefield Homes
employs full-time repair people to get the job done quickly,
effectively and courteously. "We always endeavour to keep an
open dialogue between the home owner and Lakefield Homes," says
Greg. "If there's a problem, you call us and we react." Even
during the sales process, Lakefield Homes' customer service is
paramount. Indeed, the sales process is another example of the
benefits of a larger company. This is especially important in this market where
there are many first-time home buyers. Lakefield Homes'
salespeople are willing, and encouraged, to take the time to
transform the potentially confusing process of buying a first
home into an enjoyable and worry-free experience.
The Choice is Yours
 Lakefield Homes offers
their customers an unprecedented amount of choice when it comes
to the details of their home. Many builders narrow down the
possible selections just because it is easier value of choice
and, as long as it is within the budget, the customer will enjoy
a very wide range of extras. After all, choice is important.
You have chosen to lead a successful life and Lakefield Homes is
the natural choice to build your new home. Choosing Lakefield
Homes will ensure a rewarding experience, and your new Lakefield
Home will be a major landmark in your own life.
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